![]() ![]() Of course, integration is possible with other e-commerce platforms as well, but Magento provides a few distinct advantages over competition.īuilding a WeChat store with Magento offers a number of benefits: He good news for retailers running Magento-powered stores is that WeChat stores can be directly integrated with your Magento e-commerce platform, providing a seamless multi-channel environment to grow your business in China. Even Google recently launched its own mini program in an apparent bid to explore new strategies for the Chinese market. So far approximately 600,000 mini programs have been created on the platform. Mini programs come with more advanced e-commerce features, such as discount coupons, price comparison, geolocation, video and even live streaming. WeChat integration also means access to WeChat Pay, allowing you to process payments with ease using a system that is already popular with Chinese shoppers. The nice thing about the integrated stores is that even when the user clicks through, it still feels like the same familiar WeChat experience to them. However, for more advanced functionality, brands might look to integrate their WeChat store to their existing online store via WeChat API. They’re quick and easy, plug-and play solutions that anyone can manage and use. Or many retailers, WeChat stores are the perfect solution for boosting their online sales. The main drawback is that legally the account is still owned by the third-party Chinese company and their name will appear on the account.į The process is a lot faster and cheaper (it takes about 2 weeks to set up and costs around $50), and you will be able to use your own name and branding. Alternatively, you can use a third-party Chinese licence to create the account.These accounts are also eligible for WeChat advertising. The benefit of doing it this way is that you will have full legal ownership of the account without having to rely on a third party. ![]() You have to register through a qualified agency and it’s a slightly costly and lengthy process (the first year registration fee is over 1,000 USD and the process can take up to 6 months). There appears to be no official eligibility criteria and applications are considered on a case-by-case basis. You can use your overseas business licence to apply for an official service account (There are two types of official accounts subscription account is the other one).If your company is based outside China, there are two ways to create an official account: N order to abide by local regulations regarding content that can be published on the platform, WeChat has restricted access to official accounts for foreign companies. ![]()
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